BBK Electronics, which owns different smartphone brands including Vivo, Oppo, OnePlus and Realme, has a 40 per cent market share in India's smartphone market.
Chinese smartphone maker BBK Electronics, or Guangzhou Bu Bu Gao Electronics, which sells under different brands including Vivo, Oppo, OnePlus and Realme, has the largest share in the Indian smartphone market. These brands put together now controls over 40 per cent of the smartphone market, compared to just over 20 per cent a year ago.
According to the International Data Corporation's (IDC) Quarterly Mobile Phone Tracker, BBK Electronics now hold nearly 40 per cent share of the Indian smartphone market, much ahead of another Chinese player Xiaomi’s (27 per cent share) and South Korea’s Samsung (19 per cent share).
The emergence of these brands in India has pushed out Indian brands such as Micromax, Lava and Intex, who were in the list of top five phone makers in the country until a few years ago. They have also impacted global brands such as Samsung. BBK companies are betting huge on India with massive investments. Mass brands like Vivo and OPPO are spending huge amounts of money on advertising and creating visibility.
Vivo, for example, bagged title rights of the Indian Premier League (IPL) from 2018 to 2022 for Rs 2,199 crore. It plans to invest nearly Rs 3,500 crore more to expand its manufacturing capacity in India.
Similarly, Oppo is expanding the smartphone manufacturing unit in India to double production capacity by 2020. With India emerging as its biggest market by contributing nearly one-third of its revenues, OnePlus has announced investment of Rs 1,000 crore in a new research and development (R&D) centre in Hyderabad. The company is also expanding its Noida plant to export its current models to the United States and European Union markets from India.