• MEYO

Triumph Motorcycles eyes up to 20% growth in sales this fiscal in India

British premium motorcycle maker Triumph Motorcycles is expecting its sales to grow around 15-20 per cent this fiscal in India and is gearing up to roll out its pre-owned vehicles programme in the country by next month, according to a senior company official.

The company, which follows July-June financial year, has been focussing on bringing new products at aggressive pricing in order to beat the slowdown in the premium motorcycle segment, which has been hit hard by the coronavirus pandemic.


In 2019-20, the company had sold 800 units.


The premium segment motorcycle is currently de-growing and will take a lot of time to recover, he said adding "but even in a de-growing industry, we should be able to do much better than the industry".


Stating that Triumph Motorcycles India has been focussing on how to continuously create excitement in the industry, Farooq said, "We all know there is stress in the industry right now. The focus from our side is to continuously give reason for customers to come to our showroom and buy our products."

Highlighting the challenges ahead of the premium motorcycle segment, Farooq said for the last two-three months, the overall two-wheeler industry has seen 25-30 per cent decline and the degrowth in the premium space is much larger at around 50 per cent plus as compared to the same period previous year.