The government has set September 30 as deadline for ecommerce companies to complete assigning country of origin tags to both new and existing items on their platforms, a Department for Promotion of Industry and Internal Trade (DPIIT) said on the condition of anonymity, “We have asked the ecommerce players to complete the exercise by 30 September.”
The statement comes even as ecommerce industry associations had sought another 6-7 months extension from the government to comply with the new consumer protection rules. The mandatory listing of ‘country of origin’ for products listed on ecommerce websites is one of the main rules to be followed. Other key provisions include the appointment of grievance offers and resolution of consumer complaints within one month of receiving the complaint, among other such provisions.