Bharti Airtel Ltd. on Sunday launched 'unlimited' category broadband plans starting at Rs 499 per month, which will come bundled with subscription to video entertainment apps and high-definition set-top box against refundable deposit. The telecom operator has enhanced high-speed data usage limit (fair usage policy) by up to 23 times in the revised plans to 3,500 gigabytes. The move from Bharti Airtel comes within a week of its competitor Reliance Jio Infocomm Ltd. revising broadband plans with unlimited data usage and bundling subscription fee of video entertainment apps in them.
The new and revised plans will be rolled out from Sept. 7 across 125 cities where the company has operations, and in new cities where it will gradually expand its footprint, Bharti Airtel said in a statement. The new plans will comprise an entry level plan of Rs 499 with promised speed of 40 megabits per second and revised Rs 799, Rs 999 and Rs 1,499 plans with data limit of up to 3,500 GB at promised speed in those plans, it said. "All Airtel Xstream Fiber plans now include the Airtel Xstream Box worth Rs 3,999 that makes any TV a smart TV. Customers get access to all live TV channels plus the best of video streaming apps effectively eliminating the need for multiple entertainment devices at home," the statement said.